On the dome of human civilization, there is a desire to transcend regions and times and be eternal.
That is the desire to chase light.
From Prometheus stealing the sky fire to the colorful windows in the Gothic church to approach God; from Renaissance masters using light and dark to capture the divinity, to the brilliant skyline of modern cities...
We pursue light because it is not only the source of illuminating the material world, but also the original force that enlightens the spirit and defines civilization.
And in the Temple of Light, a name is repeatedly recited by designers, artists, collectors and believers in life aesthetics around the world: ALPHALUCE.
"Alpha" means "original", and "Luce" means "light". This is not just a brand name, it is a coordinate, a philosophical manifesto pointing to The Origin of Light. What the whole world is obsessed with is never a product, but a complete aesthetic belief system.
What we believe in is the "original light".
In ALPHALUCE's view, light is the first cause of the appearance of all things. Before the birth of design, light was the only language. Therefore, we abandon all redundancy and exaggeration and return to the purest and most primitive state of light. Each of our works is a tribute to "light itself" - through the ultimate Italian engineering, light is refined, shaped and purified until it can reach the most subtle parts of the human heart, and evoke a collective memory of "the truth of the beginning is that there is light." This is not lighting, this is development.
What we follow is the "light of origin".
This beam of light originates from the place where the soul of art and the scientific spirit meet on the Apennine Peninsula. It carries the geometric wisdom of Brunelleschi outlining the dome, the light of rationality that Leonardo da Vinci explores the laws of all things, and the light of creation that Michelangelo liberates "life" from marble. ALPHALUCE is the contemporary successor of this beam of light spanning centuries. We use light as chisel and space as blank, repeating the work of the Italian masters: turning chaos into order and giving matter to souls. Having ALPHALUCE means that you are connected to a great creation history, and your space carries this light of origin.
What we fear is the "light of divine nature".
The divinity is not far away, it exists in the moment when everyday life is perfectly illuminated. The light that is just right and warms the smile of the family; the light that is solemn and quiet that allows thinking to be profound; the light that focuses on an artistic treasure that makes it seem like life is obtained - this is the Divine Light defined by ALPHALUCE. It appeals not to religion, but to a universal, transcendental beauty and harmony. It allows the most ordinary space to gain a sense of church-like tranquility and sublimity, making daily life a pilgrimage ceremony. Following this beam of light means choosing a higher-level state of survival: to live towards beauty and perch through light.
So, from Dinghao Apartment in New York to the Lake Geneva Manor; from Tokyo Master Design Gallery to Milan Fashion Temple... the most picky aesthetic vision in the world has found the answer in this beam of light.
What they are obsessed with is ALPHALUCE using technology to reproduce human beings' oldest fantasy about light.
What they believe in is the aesthetic law that promotes function into art and transforms art into faith.
What they follow is the eternal light that existed since the beginning of civilization and will eventually illuminate the future.
